Telegram is one of the prominent marketing platforms for cryptocurrency marketing strategy and it has gained a great reach in the last years. It is a cloud-based messaging application that works on computers, tablets, and smartphones. Needless to mention, it is fast, secure and allows all its users to promote their venture free of cost.
With this platform, it becomes possible for you to create different groups and interact with your audiences. It makes the sharing of videos, audios, text files, spreadsheets, and PDFs possible with unmatched seamlessness.
What makes Telegram the go-to platform for crypto-based projects?
Since its advent, Telegram has been expanding and now boasts 400 million active users. Moreover, 1.5 million users sign up on the platform daily and are happy to join a number of promotional campaigns.
There are some notable advantages of Telegram that you should note:
Let The Marketers Spread The Information– The Telegram platform allows you to create a public or private channel for your business. You can also invite your current customers to join it while letting you share photos and videos.
You can do a lot more than you imagine with these channels. They let you share the history of your brand in the most innovative manner and help you notify the clients as well as potential investors. The chat can be engaged while keeping many members and administrators.
By adding different admins, it makes the community building very strong and productive for the startup. You can easily answer all the questions and generate leads perfectly. At the same time, these groups enable you to strengthen the overall community.
24/7 Support To Brands/Users– With a legion of chatbots, Telegram makes online assistance very easy for your business. It also makes the streamlining of everyday tasks very easy and helps you execute various things perfectly.
Using this service, you can build your own dedicated team for technical assistance for your users. You can come to delegate the FAQs to the bots or program them to execute plenty of tasks. The complicated issues can be easily resolved without having you make a team of experts.
You may develop auto-reply flows to send messages after the users enter a keyword specified in the note you create. For example, if you have made a query regarding a “refund”, then as soon as the user types the word, the suggestions appear and make your job easier.
Elevates User Engagement Easily– The platform has unique features called “Telegram Polls”. With this feature, you are able to create a questionnaire with multiple questions and multiple choices in answers regarding the services.
This is indeed a very efficient method of creating hype around your service or solution. It can engage multiple people in the most efficient way and help them understand the educational services. Moreover, the polls can be anonymous to keep the users’ information secret.
Once you know the advantages of using the platform, the next step is to create and execute a campaign successfully.
1# Set Your Goal– Before you go all-out in any campaign, it is very important that you plan everything. From the very first stage, it is vital that you have your KPIs sorted out. At the same time, you also need to boost customer engagement.
Through this process, you are able to drive traffic to your website while boosting engagement. It enables you to build trust with the audience while striking a chord with audience. The building of trusted relations also get easier and you’re able to automate tasks.
2# Create Your Account– First things first, you need to kickstart your campaign on this far-reaching platform by creating an account. After doing this, you get the subsequent steps that include the creation of channels, chatbots, and groups.
In the group setting, you are able to add up to 200,000 people. Once you’ve created the body, you can add audio files, videos, photos, messages. Furthermore, you can create either a public or private group depending on the requirement of your campaign.
The private groups can be joined only by those people who got the “invite” link from you. The public groups can be joined by anywhere, they can seek by just typing the “name” of the group. To create, you just need to click on the 3 horizontal lines on the top-left corner and choose the relevant options ahead.
Channels have become a very popular medium for airing the message from your business to a large number of audiences. Moreover, there is no limitation on the number of people you can send it to. You must know the basic differences between the channel and the group.
In the channels, only the admin can send the content. Also, the members are notified after every new post. The members of the channel get to see the name and the photo of a channel instead of an individual sender.
If you are able to work with these programs efficiently, you can connect with a number of customers easily on a daily basis. It is a virtual assistant that helps you assist the members and potential customers/investors easily. They can present your business with preloaded information.
Besides just arraying information, they are also very helpful in answering questions and automating routine tasks. You can also use this program for doing a great number of things. It helps you communicate with many people without hiring so many people.
Telegram is the go-to platform for promoting any sort of crypto-based enterprise. It gives you a broad reach and lets you present your venture before a growing number of target audiences. It helps you air all the information about your campaign in the most cost-effective manner.
With a number of features, Telegram makes the marketing process very feasible and effective for every business. It helps you achieve the biggest milestones and lets you run promote every single feature of your project conspicuously. It brings every business aspirant close to success.